Adam Fields is an American executive and film maker known for some of the most mind-boggling movies of all time. As a man of great many talents, Fields is also known for his unique entrepreneurship and marketing skills. Something he showed quite early in his career by creating his own film marketing company – Preview Tech in 1990, the first of its kind.
What made this firm unique though was Fields’ innovative approach of marketing. To be specific, he used this company to not only connect the consumer electronic stores to a single server but also to run film trailers and previews on their TV monitors to capture the audience. The idea was so successful that Preview Tech was sold in a multimillion dollar deal within just 18 months of its inception.
But that’s just a small contribution of Adam Fields in the world of film-production. Apart from his executive and marketing skills, Fields is also regarded for launching and shaping the career of some of the biggest stars of our time. It was his own production house- Adam Fields Production that he established in 1984 within 3 years of beginning his career and casted some of the most talented performers for various projects. Big names such as Madonna, Uma Thurman, Winona Ryder, Robert Downey Jr, Jake Gyllenhaal, Seth Rogan and director Richard Kelly in Great Balls of Fire to mention a few among others.
Again, that’s a pretty small account of Fields’ achievements given his long career of about 40 years and counting. Obviously, there are many other fascinating projects that he extensively worked on during his long span of career. One of such stunning examples of Fields’ endeavours is the mind-bending flick- Limitless (2011) starring Bradley Cooper and Robert Di Niro in which he was the executive in charge of production.
Based on the techno-thriller novel “The Dark Fields” by Irish writer Alan Glynn, Limitless is a story of a struggling writer Eddie Morra (Bradley Cooper) who’s well behind the deadline of finishing his book. While striving to make his ends meet, the protagonist is given a synthetic magic pill NZT-48 by his friend that is known to enhance the efficacy of human brain. But the pill that’s unknown to most has its own pros and cons which Eddie quickly finds out the hard way, and from thereon starts the game of cat and mouse with lots of action and imagination.
The movie didn’t take long to become a success both budget wise and in popularity mainly due to its uniquely appealing storyline as well as award-winning star cast including Bradley and Di Niro.
Generating about $161.8 million in its box office collections, it was well over the film’s total budget of $27 million making it an instant success in the $100 million club.
After the success of Limitless, Adam Fields worked in projects such as Bad Santa 2, Sin City 2: A Dame to kill for, and Masterminds among many others.