The National Basketball Association (NBA) kicked off a marketing campaign in India with brand ambassador and Bollywood actor – Ranveer Singh. Production support for which came from ELEMENTS. The ‘#ThisIsBasketball’ campaign consists of a series of films aimed at showcasing the diversity of the basketball community in India – capturing the true spirit of the sport: The court is for everyone. The NBA campaign film is about Singh’s passion and love for the game of basketball. Basketball fans across the country can be seen on the court – sharing what basketball means to them, highlighting its values and positive impact on culture. Read more - https://shorturl.at/afEF3 #FilmProductionCompany #DigitalFilmProduction