Data analytics involves collecting, processing, and analyzing data to uncover meaningful insights. For SMBs, this can mean analyzing sales trends, customer preferences, operational inefficiencies, or marketing performance to make informed decisions. Historically, data analytics was considered a tool only large corporations could afford, but today, a range of affordable and accessible solutions exist specifically for SMBs.

Affordable data analytics tools provide businesses with the insights they need without the massive infrastructure costs once associated with big data. Solutions like Power BI and Tableau are designed to meet the needs of SMBs by offering easy-to-use interfaces and scalability options that allow businesses to grow their analytics capabilities over time.

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