Please be advised that Monica Jewelers is NOT an authorized Rolex dealer, it only deals in pre-owned watches. Founded by Hans Wilsdorf in 1905, Rolex has grown significantly in both size and prestige over the course of its long and illustrious history and has carefully cultivated a reputation that is synonymous with quality, performance, and exclusivity. Today, the company is the world's leading luxury timepiece manufacturer, crafting nearly a million watches per year, and consistently earning a spot on Forbes' list of the World's Most Powerful Brands. The company has been at the forefront of mechanical watchmaking and has become one of the most well-known and respected luxury brands in the entire world. Synonymous with precision, quality, and exclusivity, they are instantly recognizable for their iconic designs, making them an internationally recognized symbol of success and personal accomplishment. 2019 Update: For anyone who has been watching closely, the market has been on fire lately with demand outstripping supply for a number of models. Genuine watch enthusiasts and collectors have likely seen their watches appreciate significantly.