What is an SEM Consultant? Role, Responsibilities, and Earning Potential An SEM Consultant specializes in managing and optimizing search engine marketing campaigns. They focus on increasing visibility and driving targeted traffic through paid search ads. Responsibilities include keyword research, ad creation, bid management, and performance analysis. Earning potential varies based on experience, with salaries typically ranging from $50,000 to $100,000 annually. https://www.coders.dev/blog/sem-consultant-what-is-it-and-how-much-do-they-earn.html