What’s common between Maggi, Nexa, Cornflakes, or even Ponds and Surf Excel? They’re all endorsed brands. Nestle, Unilever, Pepsico, Maruti and Kellog’s have been doing endorsed branding for ages. But first things first, what’s endorsed branding? It’s a brand architecture strategy, where distinctly different products or service brands are positioned individually from the parent brand. Though the endorsed brands distinctly differ for the parent brand, they each retain an association with the endorser through visual reference or carry the parent brand mark. Endorsed branding comes with a set of benefits and cons. Read on to know more about the pros and cons of endorsed brands. Read Blogs : https://www.3dotsdesign.in/blog/the-two-sides-of-endorsed-brands/