Why Get Your Book Covered on Blogs
Most of us read and follow blogs, but did you ever stop to think about their growing influence? They're a media channel that continues to grow and become more important to authors and book marketing services professionals. Any publicity and PR campaign for a book launch needs to consider blog coverage and likely on a group of blogs. What's so appealing is their highly interested niche audiences – people who are likely to buy books because of their interests. Regardless of your book's topic, it's virtually assured there will be blogs interested in your book's subject or story. It makes getting publicity easier.
In the early days of blogs, they were freewheeling and experimental. While that vibe still exists and is appropriate for marketing some books, many blogs have become more professional and journalistic. The quality of their content can rival some traditional media, and the rapport bloggers have with their followers is impressive. When a blogger reviews or recommends a book, followers will likely take the advice more seriously because there is respect and rapport. If your book is mentioned more than once or figured into several future posts, you can expect even more results. Blogs are surprisingly influential.
Most authors realize, and book PR people will confirm, that few things are as powerful as word-of-mouth book promotion. Someone reading your book and enthusiastically recommending it to others is powerfully persuasive, and bloggers can do the same thing online. If their followers read and recommend it to others, it can significantly impact sales. Imagine if you were mentioned or reviewed on four to six blogs simultaneously, and a percentage of their followers became readers. The book sales they spark could be enough to help your rankings improve with large online booksellers.
When you or your publicist are going after media coverage, there are options, but you will exhaust the possibilities at some point. The blog universe is much larger, and you have a longer list of blogs to pitch if you need to expand beyond your initial choices. With blog quality improving in many cases, the door is open for books and authors to seek reviews and mentions in stores. The same is true for podcasts that are exploding in popularity. They deliver niche audiences with a strong interest in your book topic. When their followers discover your work and connect to it, there's a strong chance they may buy books.
https://www.smithpublicity.com/self-published-book-marketing/ Why Get Your Book Covered on Blogs
Most of us read and follow blogs, but did you ever stop to think about their growing influence? They're a media channel that continues to grow and become more important to authors and book marketing services professionals. Any publicity and PR campaign for a book launch needs to consider blog coverage and likely on a group of blogs. What's so appealing is their highly interested niche audiences – people who are likely to buy books because of their interests. Regardless of your book's topic, it's virtually assured there will be blogs interested in your book's subject or story. It makes getting publicity easier.
In the early days of blogs, they were freewheeling and experimental. While that vibe still exists and is appropriate for marketing some books, many blogs have become more professional and journalistic. The quality of their content can rival some traditional media, and the rapport bloggers have with their followers is impressive. When a blogger reviews or recommends a book, followers will likely take the advice more seriously because there is respect and rapport. If your book is mentioned more than once or figured into several future posts, you can expect even more results. Blogs are surprisingly influential.
Most authors realize, and book PR people will confirm, that few things are as powerful as word-of-mouth book promotion. Someone reading your book and enthusiastically recommending it to others is powerfully persuasive, and bloggers can do the same thing online. If their followers read and recommend it to others, it can significantly impact sales. Imagine if you were mentioned or reviewed on four to six blogs simultaneously, and a percentage of their followers became readers. The book sales they spark could be enough to help your rankings improve with large online booksellers.
When you or your publicist are going after media coverage, there are options, but you will exhaust the possibilities at some point. The blog universe is much larger, and you have a longer list of blogs to pitch if you need to expand beyond your initial choices. With blog quality improving in many cases, the door is open for books and authors to seek reviews and mentions in stores. The same is true for podcasts that are exploding in popularity. They deliver niche audiences with a strong interest in your book topic. When their followers discover your work and connect to it, there's a strong chance they may buy books.
https://www.smithpublicity.com/self-published-book-marketing/
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