Innovation in real estate marketing has been revolutionized by technology and among the key innovative technologies is the use of drones. Real estate photography using drones, also referred to as UAV or Unmanned Aerial Systems, involves using aerial photography high-quality cameras fixed on drones. And when applied correctly, real estate photography and videography with the help of drones look quite promising.

Advantages of Employing Drones in Promoting Real Estate Agents

Drones provide real estate agents and property owners major advantages over traditional photography when marketing listings, including:Drones provide real estate agents and property owners major advantages over traditional photography when marketing listings, including:

• Panoramic Views - As per the name, aerials, we get to see the views that are panoramic in nature which includes the house and the surrounding areas. The ability to look at the broader picture may be fascinating to the buyers.
• Affordable Images/Clips – Hiring aerial photographs through the use of helicopters or cranes is way too costlier than this. Drones offer huge savings.
• Special Approaches – This may provide roof line shots above the ceiling giving plan views.
• High-definition images/Video – High end real estate drones take high quality sharp, beautiful images from the air. 
• Second, Extremely Eye Catching for Next-Level Listing Standouts – A cinematic production of a property listing through drone media allows buyer attraction during listing searches.
• Property Scale Conveyance –Aerial views are more appropriate when it is difficult to measure the size and extent of the property, large pieces of land, huge pieces of agricultural land, big commercial pieces of land or site.
• Fresh Views – Instead of using stale images and videos that are often used in listings, drones can fly over and capture up-to-date views.

Practical Guidelines for Drone-Base Aerial Real Estate Photography and Videography  

In this case, professionals who specialize in commercial drones are the best to work with when seeking to promote homes or building. Aviation laws and legal requirements are accompanied by licenses, permits and the rules governing flights. Experienced pilots also use careful flight direction, composition and post-production to get better shots that convey spaces to buyers in new kinds of visually arresting ways. Consider incorporating:

• Hero Shots – They are the stunning early shots taken from a wide angle that capture the entire home/land setting.
• Aerials - Horizontal overhead pictures giving information on the floor area, extent of construction, and the perimeter.
• Swooping Movements – Flying around and under structures with an elegant form of flying that makes the shift from one shot to the next along with sweeping scoping of buildings and their compounds. 
• Detail Close Ups - Approaching good architectural items, such as the construction of stonework, to deliver quality through study visual access from near impossible on ground level.
• Lower Wide Peeks – Views into different interior areas such as great rooms through direct views from above or from wall length windows.
• Sunset/Sunrise Light – Shooting in the early morning or in the evening gives the opportunity to capture warm low contrast tones which leave a lasting impression.

Assessing Costs

It is cheaper to hire skilled drone photography experts than using traditional aerial photography techniques to deliver timely, specialized and tailored media. The majority of the drone operators set their rates by the hour from $150 to $250 an hour, with package rates being dependent on the number of sites and media wanted. It would be important to note that often smaller video clips that are designed to be shared on Instagram or that will be integrated into the website cost at least $400. More elaborate television shows and businesses with several properties make long 4K edited video and photo shots more expensive. The majority of the operators liaise with agents or homeowners to create unique aerial personality within given customer’s budget that would yield optimum marketing among potential clients.  

One of the most significant effects that could be observed in the real estate marketing industry is the shift in how marketing is done.

The smart real estate companies have now adopted the of preparing beautiful aerial cinematography of listed properties to generate buyers’ interest and market the properties in spectacular 21st century visual avails. Technology and social media savvy real estate agents who specialize in selling properties are excited to get chances to upload new aerial videos and photographs of the properties in their listings. The broad views offered by drones often invoke imaginations and express sizes that one cannot understand from sectioned floor-level looks. In sum, drones provide real estate marketers with deeply profound capabilities to author rich stories about the lifestyles that homes can provide from the extraordinary bird’s-eye views that home seekers find visually familiar and emotionally appealing on sight.