Inflatable Balloons: It is a creativity marketing tool that will to grab the attention of the potential customer and lead them into the store.

The growing clutter of marketing messages requires contemporary brands to adopt unique concepts that will help to grab the attention of consumers. A tactic that is now being increasingly adopted by companies is the use of giant inflatable balloons for purposes of advertising and promotion. 

These giant, and usually product-lookalike or character, animal or corporate logo-inflated figures are actually an unconventional yet effective way of advertising an event, a sale, a store opening or any promotion. When positioned effectively, giant balloons command attention, give consumers a message that they cannot easily forget and get that message out in the open in the most audacious of manners that is associated with the brand in question.

Some of the features that are characteristic of inflatable balloons are as follows:

Why are inflated balloons such as balloons for advertising so effective? However, there are several advantages of using these giant props which can only be found in this method of proposition.

First of all, their size is rather large and it is improbable to completely overlook them. They can be as small as ten feet or as large as and or even more than seventy feet when filled with air. No matter how large the balloon is, any balloon that is airborne will dwarf buildings, signs, trees, other local landmarks, etc.

Secondly, these balloons are conspicuous regardless the choice of background. They are brightly colored and usually have some form of solid shape and design and they stand out in a rather conspicuous manner. This way the brand name and the message written on the balloon are visible, which is very important.

Inflatables also offer a tangible advertsing platform where the graphic designs can be designed in a animated style, to represent the image or character of a company. The most common balloon models that are marketed are one that can be associated with the business that the balloons are to be marketed for, for instance, a large coffee cup for a café or an automobile for a car dealer.

Last, giant balloons are flexible regarding their setup and transportation to other venues or events. Practically any place can be turned into temporary dynamic display space – open terrains including car parking areas, parks, meadows, but also sports facilities such as stadiums and fields, shopping malls, rooftops, and other facilities as well. But when filled with helium, they can fly high for instance, balloons that are filled with helium.

Successful Balloon Campaigns  

As a stunt or in context of an advertising or public relations campaign, giant inflatable balloons are an effective way of creating buzz and talking about major brands. Here are some practical uses of balloon marketing strategies that had been implemented in the past.

For the London Olympics in 2012, Virgin Media placed a 70 foot red balloon’ that resembled the company’s founder Richard Branson near major attractions in England. This helium balloon went to events prior to the Olympics, creating awareness of the Olympics and Virgin Media, who was the provider of free wifi at the event.  

Food and beverage brands also use balloons to help build traffic to new stores, or to put the spotlight on a major opening. Chick-fil-A giant restaurant in Manhattan makes a giant 4-story tall inflated cow balloon when the restaurant was first introduced. Lidl, a popular grocery store in the United Kingdom, released massive helium balloons of various foods like apples over the locations of new stores to signify its presence in towns and cities in England, Wales and Scotland.

Other firms pack brand balloons for other special occasions particularly when they are holding major sales campaigns. A recent television news report showed that a large retailer, Walmart, was able to secure a permit to lift a 60-foot yellow balloon during Black Friday sale at a supercenter store to attract the attention of the customers about the holiday offers and store promotions.

In the case of product launches, balloon displays give an awesome feel which in turn ensures people create great social content. GoPro exploited giant blow-up action figures and drones against a cityscape to attract attention as the firm launched its Karma drone range. Car makers such as Mini Cooper have also incorporated colorful inflatables into test drive sessions that involve lifestyle bloggers and other stars.

Tips for Balloon Campaigns

Business owners who ponder inflatable balloons could produce novel and stimulating marketing strategies for their business should consider the following. Here are tips for planning a successful balloon promotion:Here are tips for planning a successful balloon promotion:

Choose visible locations. Place balloons at places where you will find a high number of clients or people strolling around. It would be better if the areas are areas with high traffic and if they are in places that can easily be seen from a distance.  

Time it right. It is advisable to use balloons during events that customers are already interested in, such as events within the business calendar. Expect much of it when it has the most effect.

Promote across channels. Ultimately, remind people in any way possible, including through email, website, and social media posts, to search for balloons. Use only the design previews of balloons to create anticipation.

Consider regulations. Explore the laws and permits regarding public floating balloons in the area. Taking into consideration possible fees, different areas that might be limited or off-zoned will let your campaign run smoothly.  

This solution can be scaled up to meet increased demand or scaled down to reduce cost if required. Further understand that small inflatable boats have fewer costs and take less time to produce. However, if you want to have maximum exposure from every angle simultaneous to a distance of several miles, then think big.  

Wow from all angles. Aim for 360-degree logo placements so branding is evident from above, below and every angle possible as balloons twist and twirl. Integrate compelling visual designs.

Despite its simplicity and flexibility, inflatable balloons still stand as one of the most eye-catching advertising novelties. Based on such promotional initiatives of large corporations, owners of smaller companies can also incorporate giant balloons to their promotional campaigns. Getting the consumer’s attention when there is so much media input is a priceless commodity. But what does inflatable balloons give you that conventional products do not? That extra kick that urges people from your social realm to take notice – and act?