Stretch wrapper films are flexible packaging films that have many benefits for preserving and promoting products over other forms of packaging. In today’s world where the consumers & brands are more conscious about sustainability, efficiency & ease, the flexible packaging products offer the flexibility which is required to adapt to the requirement. Here are some of the top reasons to consider flexible packaging films for your products:Here are some of the top reasons to consider flexible packaging films for your products:

Cost-Efficiency 

More Flexibility of the packaging films is cheaper to manufacture than the rigid packaging like glass, hard plastic or metallic containers. The basic materials used in the production of films which in this case include a variety of plastics, aluminum foil and paper are not expensive in the least. The manufacturing process is also efficient as compared to more complex containers based on the above idea. Flexible packaging can be ordered in rolls for brands that are producing packing in their automated lines. Also because films are lightweight, transportation costs are low as well as the cost of shipping the film from one place to another. This concept of flexible packing helps in cutting down the expenses of the brands on the packaging and other related costs without compromising on the quality of the packing material.

Sustainability

New techniques used in the production of the many types of flexible packaging has made most of them environmentally friendly. Some of the films are made out of reprocessed plastics or are fully biodegradable. A laminated pouch makes it possible to use a thinner material while achieving the same strength and stiffness of a structure. Companies can reduce the packing materials used and thus have a reduced environmental impact. This packaging method involves the use of flexible reusable bag-in-box containers which are suitable for holding liquid products hence avoiding wastage. Lastly, due to the kind of packaging, flexible packaging may come in any shape and size, thus reducing on the much space which is not required during shipping and storage. Making correct and flexible packaging films allows brands to create effective and sustainable packaging.

Enhanced Product Protection 

The primary reasons for packaging are the preservation of product integrity, increasing its shelf life, and minimizing handling damage. They perform these functions effectively by utilizing the inherent characteristics of flexible packaging films and by adjusting barrier characteristics to suit specific requirements. There are various kinds of plastic and foil layers which films can prevent moisture, oxygen or light depending on the requirement of the product. Metallized films also have the characteristic of reflecting UV rays. The zip closure helps retain flavors, aromas, and crispiness of foods once opened – it is a convenient feature of ready-to-eat food packaging. That conforms to films tightly, which eliminates movement during handling as does products. Stand-up pouches serve as rigid packaging structures and offer a flexible packaging solution for various consumer products. Appropriate flexible packaging safeguards and extends product shelf-life as designed.  

Consumer Convenience

Flexibility in packaging changes its aim over the years to target consumer experiences as the central point. Some types of pouches have press-to-close or sliders that make it easy to reseal the pouch after it has been opened. Spouts, handles or valves enable users to directly access the product without necessarily having to open the pack. Heatable films make it easier to heat foods in a microwave with the film or in an oven if it is ovenable. Instead of having to open the bag each time to take a product, re-closable bags ensure that the product is preserved but can be easily accessed when needed. Tin foil packing is also preferred as it can easily be made thinner and they are single use thus enabling portion control. But as flexible packaging goes into more compact forms, it makes it easier to carry and saves space for the consumer. It is important to note that brands can use these and other characteristics for creating packaging that offers increased convenience.

Lightweight Portability

The changes in the film thickness and miniaturization of packages allow brands to create the packaging that would be suitable for mobility. Individual packs are opaque pouches that contain just sufficient product needed to use once away from home. Prepack bags for reusable rigid bottles reduce clutter, especially when the containers are large. Laminated stand-up pouches keeps its shape without any need of additional rigid containers to support it. The reasons for this are as follows: For products such as food or cosmetics, flexible packaging that can bend and move easily aids in transport. Due to advances in material construction, flexible packaging materials are gaining increased durability and therefore portable films can withstand portability loads. It is here that brands have a chance to meet the growing consumer expectations for products that are designed for commutation and active life.  

Eye-Catching Graphics

Bright colours and sharp images which can be directly printed on the films glare consumer attention while products are displayed in the cramped store shelves. This is because flexible packaging provides enough opportunity to brand products in a highly effective way compared to small measure rigid packaging. Features such as rounded pouches that are not easily found in other designs may be seen. Another set of films is the textured and metallic ones that will turn to the viewer. However, since films are amorphous, special changes in structure are noticed by audiences and critics. Manufacturers use shiny and versatile packaging as a tool in portraying quality with an intention of influencing the customers into making their purchase. Integrated and effective flexible graphics for packaging and handy flexible packs enable a product to be chosen at the point of purchase.

All in all, flexible packaging films offer multipurpose, cost efficient protection to the vulnerable products and at the same time ensure that they are marketed properly to the consuming public. The films offer some advantages like low cost, sustainability, durability, convenience, and stunning appearance at the shelf over the rigid containers. Thus, as the potential of technology creates new opportunities for enhancing the barrier properties of the flexible packaging material, e-commerce, activity packaging components, and tolerance for aesthetic appeal, it is possible to predict further domination of the flexible packaging films over other forms of packaging across almost all industries.