More than thirty brands are occupying the floor space featuring a variety of commodities something as humble as the organic cleaner to the newest gadget that guarantees to simplify your life. Thus, even if the shelves are filled with attractive packaging and the promotional materials are bright and vivid, you cannot help but notice the tall figure of the superhero advertising an upcoming movie next to the shelves. Even without much trying, the custom standee has now been able to capture your attention among all the numerous displays that are available at the conventions.  

This often happens, and this case can be regarded as rather typical, which proves that custom standee displays are indeed effective in attracting attention and promoting the brand in highly contentious contexts. Whether at crowded industry events, a bustling shopping mall, or even your own retail location, standees provide brands with a versatile, eye-catching marketing strategy that offers key visibility advantages:Whether at crowded industry events, a bustling shopping mall, or even your own retail location, standees provide brands with a versatile, eye-catching marketing strategy that offers key visibility advantages:

Gain Traction in Noisy Zones

This is the scenario in any commonplace or any gathering, a convention, a sporting event, a mall, or even in the streets of a city, consumers are bombarded with advertisements and brands. Engaging the consumer’s attention is always a struggle that marketers have to go through each time they develop a promotion strategy. Brand standees can easily convey a powerful message and visually arresting graphics to those strategically positioned within a given environment. Combined with the aspects of the sizing that is larger than life, custom designs specific to the brand, and high visibility factor, thus it becomes apparent as to why standees are always eye catching and tend to draw people in.  

Whether it is presenting an enticing second part of a movie and its characters, or presenting an athlete in sports wear, the custom standees involve appeal through interesting images that compel people to look at it time they pass. In areas where there is high traffic coupled with diverse signals, standees provide reference points on which brands can center their campaigns.

Brand recall is the ability of consumers to remember and identify with a particular brand; brand recognition is the ability of consumers to remember a brand and associate it with a particular product. 

In an attempt to increase the recall level of a brand within the minds of consumers, then there is no doubt that reiteration and constancy will always pay off. Standard standee display offer perfect branding typography opportunities to reestablish brand recognition each time a consumer interacts with the display. Siting the standees at events, malls, airports, movie theaters, and other busy places mean that the brand is continually being communicated as consumers pass by or interact with them and this reinforces brand recall.  

By maintaining the continuity of branding, messaging, logos, and images, through standees, companies end up making bespoke environmental graphics that consumers become familiar with in regards to the brand. Just consider walking through the aisle in your local liquor store and seeing the life-size figure of Captain Morgan standing right next to the alcohol products or going to the nearby cinema and seeing an enormous superhero at the entrance to the forthcoming summer movie. The familiar visuals are dramatic shapes that provoke quick brand identification and constructive linkages due to the multiple exposures in multiple locations.

Where to make an impression, that is where to provide visibility.

For example, while custom standee displays can easily cover conventional exhibition spaces, including large convention centers, they can also be made to fit small spaces such as convenience stores. Two primary advantages of standees include mobility and the ability to design the frame to fit the company’s needs and place it in areas the target market is most likely to pass through. Standees can be effective to draw people’s focus in instances such as retail outlets, airports, concert halls, shopping centers, and any place where a multitude of people gather. 

The identifying factor that makes standees a massively useful visibility tool is that companies are not confined to pre-existing standee frame designs and templated billboard slogans. In terms of shape, size, brand name, brand image and message, it is possible to work with a standee specialist to have it to suit particular campaign strategies or contexts. Do you fancy a 20-foot-thick Superman standee at the entrance of the convention center? Or do they rather accept smaller screens placed at the cash registers of various supermarkets and chain stores? Brands just offer to deliver their ideas and it is the specialists in the printing industry who would design and produce them. The outcome – practical standees that improve visibility at a precise location which is where brands wish to be promoted the most.  

Promote Events into Booths  

All the type of the events, including the industry conferences, trade conventions and the consumer facing events experience the same issue that is common for all the exhibitors – attracting the booth traffic with the increasing number of competitors. As events barrel ahead with more of their sponsors and brands, the exhibition floor space is one of the most sought-after visibility locations to grab attendees’ attention. A Custom standees tends to provide the exhibitors with an eye-catching object in the booths to attract the wandering traffic.

Like in various other contexts of public space, standees enshroud the attendees of the event in continuous branding and the sight of familiar symbols. With clear and bright graphics added to the personalized promotional messages and proper placement, standees ensure that the exhibitor booths become some of the hardest to pass by even in the busiest tradeshow centers. New products can be launched to the market, booth activities such as competitions and promotions can be advertised or even create awareness for future brand activities can be publicized. There is also an opportunity to place the logos of the sponsor companies to refresh the memory of the audience as to which company organized the party last night. For main exhibit areas or key events, using bigger standees at entrance level pointing attendees directly to sponsoring brand location has been used. Altogether, standees perform as graphic awares on highways to initially control the traffic of visitors and, in consequence, boost booth attendance.

Durability of the Exhibits & Multifunctional

Unlike mere pop up banners, custom standee display is usually made from materials such as corrugated plastic which are reusable thus able to be used for several events as well as having a longer lifespan in terms of display. They can spread initial costs of production and procurement to various standees in conferences, retail outlets, or campaigns that take months instead of weeks.

Stands are easy to fold and erected, foldable types of standees have a way of packing that enables them to be transported to other events and stored when not in use. Some materials for standees include corrugated plastic boards and these can be easily wiped clean in between venues just in case displays need a little sprucing up. Sometimes, that custom standee printer may provide storage solutions in between uses by clients which makes it easy to access and display. Printed in hard-hitting materials and using long-lasting methods to print, custom standees benefit from longer durability that a simple one-time poster cannot offer, keeping the brands visible for months or years and generating ROI throughout the duration.  

Measures demonstrating outcomes or value that can be attributed to using Metrics Proving Impact & ROI.

As with any marketing strategy, the primary concern that cannot be far from the mind at this point is that of immediate and actualisation – the question of the effectiveness of the custom standees. For instance, do standees intended to elicit a specific response from target customers actually cause this response and does the use of such messages justify the production and distribution expenses involved? The short answer is – yes, as far as branding initiatives implemented within the context of a broader branding campaign.

It is possible to measure the effectiveness and ROI of standees through different measurements including Exhibitor traffic increases at trade events and product sales inquiries, coupon redemption and competition entries elicited by standees, and overall product sales or brand inquiries in retail outlets. But very often it is in the additional, qualitative data The obtained results are more meaningful with the help of additional qualitative indicators. Self-generated questionnaires and first-hand accounts support that standees served to effectively capture attention, make consumers recall an enjoyable experience or brand image, or pique interest in a brand being advertised that the consumer was unaware of before. When self-generated measure is compared with the qualitative measure obtained through surveys, then there is no doubt that dual data hence gives a perfect account of standee on brand exposure and consumer behaviour.   

Of course, such pragmatic and cost-efficient marketing professionals as WWCD still stay bearish on budget constraints. Uncomplicated materials such as cardboard and synthetic paper allow for effective large-format designs at a comparatively cheap price in contrast to more graphic materials. In addition to, the multiple usage capability mentioned earlier in the relative to 6-12 months and beyond also add up to the value and ROI. Finally, the emerging printing technologies such as the digital UV flatbed ensure quick turn production time which is accompanied by a low minimum ordering quantity thus bringing down the initial cost of the custom standee promotions.

The visibility boosters that these brands rely on

Therefore, as brands in the food processing industry seek ways to capture the attention and interaction of the targeted consumers, custom standee displays present a cost-effective, unique approach. Although of course standees are not the only marketing tool available, they do offer a particular set of benefits from increased recognition in any environment that is saturated with visual information to constant reinforcement of brand identity that is given at regular intervals. Standees being complemented by key metrics and two or more related campaigns, are established visibility promoters in noisy contemporary markets. Due to their large size consumers find standees to be an effective tool for marketing mega brands such as Disney, Warner Brothers, Target, Pepsi and Toyota among others.

Of course these brands have understood that huge punch stands grab attention at events, conventions, retail outlets – indeed anywhere where reaching the consumer and getting them to notice and engage with the message is the key to campaign success. Another factor is the issue of cost and cost reduction through better print technologies so custom standees are easily attainable irrespective of company status or financial capacity. For any contemporary marketer who is looking for an enthralling visibility formula to help get that much needed edge, it is time to take a closer look at custom standee displays as the new way to fly high.